4 Ways HR Can Accomplish More with Less
Here are four technology-related best practices that HR teams should keep in mind as they seek to accomplish more with less throughout the entirety of the employee lifecycle.
By Jewell Parkinson
Weâre currently operating in a tight labor market, characterized by a dearth of skilled workers and an abundance of job openings. For employers, this means increased competition for top talent, adding pressure to busy HR departments responsible for attracting, retaining and engaging top talent.
But as time- and budget-strapped HR leaders and practitioners, how can we maximize our effectiveness in this environment?
The key is in placing technology at the center of an HR strategy. Below are four technology-related best practices that HR teams should keep in mind as they seek to accomplish more with less throughout the entirety of the employee lifecycle:
Tailor your online presence for mobile devices.
There are more mobile phones worldwide than toothbrushes and Internet access is greater than it has ever been. Through sheer access, mobile has become the most effective way to connect with tech-savvy job seekers who are often on-the-go and use mobile devices to discreetly search for opportunities. As such, companies need to focus on creating positive and memorable employer-branded experiences for candidates operating on a mobile device as well as elevate the hiring managerâs mobile experience for more seamless review and approval of offer letters, and better access to resumes and interview feedback. This includes creating responsive and mobile-friendly websites and ensuring your content is easily viewable, digestible and actionable -- with lightweight visuals, short and simple content, and video that is optimized for small screens using Custom CSS or HTML5.
Leverage the power of analytics to engage employees.
Workplaces are changing, industry lines are blurring, and there is an overwhelming amount of information available to companies -- particularly information on the workforce and their workplace preferences. Today, organizations are starting to review analytics in more refined and targeted ways, including assessing generational demographics and trends around attrition. What factors contribute to employee burnout? What workforce management areas can be improved? If the data shows certain factors are contributing to attrition, companies can assess the root cause and divert attention and resources to fix any problems to maximize employee satisfaction. This principle drove our recent partnership with Thrive Global to help our employees develop healthier work habits and effective response strategies for specific life- and work-related events using machine learning technology in order to enable a more proactive, responsive and positive interaction with people.
Employ machine learning to find the best candidates, quickly and accurately.
Not only are HR teams tasked with effectively managing the needs of existing employees, they must recruit new employees that bring the right experience and skillsets to contribute to the organization. Reviewing applications can be a tedious, time-consuming process -- and in busy times, qualified applicants might be overlooked. Machine learning can help vet applications and flag the most relevant candidates for review. Applying these technologies to the search process can help reduce the workload of HR employees in the review process and help mitigate unconscious bias in job posting language and in applicant selection.
Digitize employee services to maximize efficiency and provide the best employee experience.
Just as ensuring a seamless customer experience remains a top priority for organizations to succeed, more companies today are recognizing that optimizing their work environment is equally necessary for continued success. In todayâs always-connected world, employees have come to expect easy access to their companyâs tools and available services, such as benefits portals, networking resources and access to training. For HR teams, finding solutions that enable employees to take advantage of self-service or mobile access cuts down on the time, cost and effort devoted to managing routine, administrative transactions while simultaneously enabling HR professionals to add value throughout the lifecycle.
To best manage recruitment and employee management processes, HR teams must maintain an open mind and leverage new technology solutions that help manage routine tasks and monitor employment trends. Implementing these best practices will help ensure their company is effectively meeting employee needs, promoting diversity and encouraging engagement across the organization.
Jewell Parkinson is head of human resources for SAP North America. Send questions or comments about this story to firstname.lastname@example.org.